Free valuation · Same-day payment
Sell a watch in London
Sell Your Watch in London
Free same-day valuation on Rolex, Audemars Piguet, Patek Philippe and Cartier. Insured collection anywhere in London, payment the same day, and no fees taken from your offer.
How it works
Selling a watch from London
We buy luxury watches from London sellers every week — from the City and Mayfair to Richmond, Chelsea and the outer boroughs. You never need to travel: send photos and the reference number, accept the offer, and we arrange a fully insured collection from your home or office. If you would rather meet in person, our showroom on Windsor High Street is 25 minutes from London Paddington.
Send us photos
Share photos, the reference number and any paperwork you have. A specialist replies within the hour.
Get a valuation
A same-day offer based on live auction and dealer data for your exact reference.
Choose how to send it
Book a free insured collection, post via insured courier, or bring it to our Windsor showroom.
Same-day payment
Funds are transferred by bank transfer the moment our watchmakers verify the watch.
Collection area
Where we collect across London
FAQ
Selling a watch in London
Where can I sell my watch in London?+
Royal Windsor Watches buys luxury watches from London clients every week. You can request a free online valuation, book a fully insured collection from any London address, or bring your watch to our showroom at 14 High Street, Windsor — 25 minutes from London Paddington. Offers are made the same day and paid by bank transfer once the watch is verified.
How much can I sell my watch for in London?+
It depends on the brand, reference, age, condition and whether you have the box and papers. Steel sports Rolex models such as the Submariner, GMT-Master II and Daytona, along with the Audemars Piguet Royal Oak and Patek Philippe Nautilus, hold the strongest values. Send us the reference number and photos and we will price it against live auction and dealer data the same day.
Is it better to sell my watch to a London dealer or at auction?+
Auction houses typically charge seller's commission and you wait weeks or months for the money, with no guarantee of the reserve being met. Selling to us is a firm offer, no fees, and payment the same day the watch is verified.
Do you collect watches from London?+
Yes. We arrange free, fully insured collection anywhere in Greater London. For higher-value pieces we can also arrange a hand collection in central London by appointment.
Which watches do you buy from London sellers?+
We buy Rolex, Audemars Piguet, Patek Philippe and Cartier as our core brands, with or without box and papers, including watches that need a service.
Or upgrade
Part-exchange instead?
You will usually get more for your watch by trading it against a piece in our collection than by selling outright.